Do you know where your clothes are made?

Babiroo is not just another baby wear brand its a brand that has a Conscience

It matters to us where are baby clothes are made. It matters to us what toxic chemicals are put into our baby clothes. It matters to us that conventional cotton is responsible for 20% of all water wastage. 

It matters to us to know where our baby clothes are made does it matter to you?.

If it does please read behind the scenes at Babiroo and what makes our company sustainable and fair trade to all those involved.

We at Babiroo have collaborated with Under The Nile and Sekem to bring you the most beautiful Egyptian Organic Baby Layette.

What Makes Our Cotton Different

All of the cotton that we use at Babiroo is not just Organic – it’s Biodynamic.

A step up from traditional organic farming - it means that all of our cotton is ORGANIC in its purest form.


It is essentially the treatment of animals, crops and soil as a single system in a sustainable way.

Organic farming permits imported fertilizers, whereas biodynamic farming addresses its needs from within the farming system.

Soil fertility within biodynamic farms is delivered through nutrient rich humus created from integrating livestock and rotating crops.

Pesticides are not required for biodynamic farms as its biologically diverse habitat encourages predator prey relationships.

The humus in the soil is also naturally resistant to insects and disease

Biodynamic is farm focused, and requires the entire farm to be certified.

Only a few farmers around the world apply a biodynamic approach to growing cotton. Why? Because it’s hard. It takes discipline and planning and most important of all, care.

That’s us at Babiroo working in partnership with Under The Nile and Sekem making a positive difference to our babies and planet.

Now you know where you clothes are made

Beyond our Boundaries

We don’t believe in just enriching the planet and the Babiroo/ Under The Nile community, but also the lives of everyone around us.

Chamomile Children

When Janice from Under The Nile started visiting Egypt back in 1998, she was astonished to see so many children doing manual labour, especially in the countryside where extreme poverty is apparent.

This is why Sekem started the Chamomile Program - they realised that if they did not take these children under their wing, that they could end up working for not so nice people down the road.

The program takes in children living in poverty in the surrounding villages to the Sekem farm daily, where they receive three meals, health care check-ups, and clothing while being taught essential life lessons.

Most importantly, the children are required to attend the Sekem School full time in order to be in the program. After school, they pick chamomile flowers supervised by a social worker. In turn, they receive a full day’s wage for a half-day of work. These children’s parents only accepted the idea of their children attending school because of the daily wage they still earn. This not only benefits the families by providing a source of income, but the children and their communities as well, by breaking the cycle of poverty through education.

It is a program that benefits everyone.

We believe we have a responsibility for good stewardship to grow and enhance the communities surrounding us.

Supportive Work Environment

Multiple programs exist at the Sekem farm to provide opportunities for working mothers and the disabled. From creating a daycare located close to the farm, to developing a special needs program for the disadvantaged – we believe in providing equal opportunity for all members of the community to grow and advance as a whole.